Marketing vs Engineering, finding common ground (TeX Show Replay)

1 minute(s) read

The TeX Show?

After 10 years of organizing the TechForum (an internal event within Worldline gathering more than 900 attendees to discover around 50 conferences animated by Worldliners from all around the world during 2 days), a global pandemic made events’ organizers imagine new ways of sharing discoveries and learning experiences within the company.

This is basically how the TeX Show was born: it is a digital and distributed event based on all the conferences which were supposed to be presented at the TechForum 2020. Based on a mix of live streaming sessions and pre-recorded videos, the TeX Show is the occasion for Worldliners to present their achievements and discoveries to their peers, and to learn from each others.

After weeks working on that new challenge, and thanks to the support and sponsorship of our partners GitLab, Checkpoint, and AWS, the TeX Show offers to Worldliners more than 80 sessions presented by 140 speakers from the company, during the whole month of October!

Multiple topics are covered by the conferences: from AI to UX, security, web development, agile methodologies… And guess what? We decided to share with you a small selection of sessions so you can discover our event as well! So please enjoy this first one, and let us know what you think.

Marketing vs. Engineering?

The first TeX Show session we wanted to share with you is a conference from Aurélie Fon, Product Marketing Manager, and Vincent Pradeilles, Software Engineer, discussing about the interactions of Marketing and Engineering teams within a company.

Here’s a small description of what you’ll discover during this talk:

Marketing is often perceived as trivial, invasive and even abusive (when badly executed). In reality, you are exposed to many more (subtle) forms of marketing every day – and you’re quite likely already using it without knowing.Wondering what’s behind pretty slides and trendy buzzwords?Respectively working in marketing and engineering, this talk is about the many forms marketing can take and will unveil some tricks tech brands are using to seduce you – at a personal or professional level.

And here’s the video of the conference:

We hope you enjoyed that first video, stay tuned for the next conferences we’ll share with you!

Written by

Antoine Neveux

I write code and catch Pokemons.

Aurélie Fon

Product Marketing Manager at Worldline

Vincent Pradeilles

Lead iOS software engineer